Driving the Message

Assuming that your top management team is meeting weekly or monthly, the next key to driving communication and messaging throughout your company is to meet with your "extended management" team at least quarterly. Here is where you share safety issues, financial performance, and progress against objectives.  This is all part of the "rhythm" required to make a company run at it's best.

Did You Arrive at a Consensus? Oh-oh

Everyone likes to make nice.  To get along.  To get agreement.

But in this rush, the group may not "flush" out all the issues.

The leader's job is to encourge conflict, debate, and healthy disagreement.  Only when this happens can the leader be sure that she has drug out enough conflict in order to flush out bad alternatives--and gain commitment around the final (best) outcome.

Select Your Crew, Get Rid of Mutineers, and Harness Everyone's Strengths

It is so tempting.

You arrive as a new supervisor or manager in a department or division.  And the first thing you want to do is to "change things" and make your mark and make a difference.

You learn the business, you go see some customers, you design some new programs and "ways of doing things," and within 30-90 days, you LAUNCH your new plan.

And in 90 more days, you haven't reached your goals and the results are not that much different.

Why?  Because you started with tactics, programs, and measures.  You didn't start with the people.

Jim Collins said it better than anyone in Good to Great.  First, you:

1. Get the right people on the bus
2. Get the wrong people off the bus
3. And get the right people in the right seats

But assessing, working with, and adding or eliminating people take up valuable time, right?  Yup, sure does.  "I'll figure out the people part later, but for now--I've got to change somethings and satisfy my boss!"

In extreme cases, you have to step aboard and make immediate changes.  Like the ship's First Mate who takes over for a Captain wounded in battle.  If he doesn't put out the fires, plug the leaks, and grab the wheel with both hands--the entire ship and crew are in trouble.

But unless your ship is on fire and leaking water, you need to first CAREFULLY select your crew, and in particular--the leaders of that crew.  You need to remove the mutineers and leave them on shore.  And then you need to see to it that everyone on the ship is doing the job they were born to do--which might not necessarily be the job they're in now.

When the crew is right, only then can you chart your course, raise the sail, and head North with the confidence that you are all a team committed to one thing: the destination.

Success…right under our noses.

Patrick Lencioni captured my attention in 2002 when Chris Walton shared "The Five Dysfunctions of a Team" with me and his management team.  I've been a fan ever since (of both Lencioni and Walton, but I digress).

Yes, products and services are important, but it's the TEAM that at the end of the day, defines a company's greatness.

I was in the audience last month when John Maxwell told a story about two clients.  They both happen to be restaurants selling chicken.  One of them was operating with a focus on product and price.  They had little emphasis on the people.  The energy in the employees was low.

The other company focused on developing their people and viewed success as creating a superior experience for their customers--through the excellence of their people.  The investment in the employees was high and it showed in their dynamic energy.

Two restaurants selling chicken.  One focused on product and price.  One with an emphasis on developing their people and teams in order to provide superior service.  Guess which one is achieving record success?

Lencioni's latest book, The Advantage, makes the point even further.  The following is from the jacket of the book:

"While too many leaders are still limiting their search for advantage to conventional and largely exhausted areas like marketing, strategy, and technology, Lencioni demonstrates that there is an untapped gold mine siting right beneath them.  Instead of trying to become smarter, he asserts that leaders and organizations need to shift their focus to becoming healthier, allowing them to tap into the more-than-sufficient intelligence and expertise they already have."

Lencioni and Maxwell remind us "it's not about the widgets (or chicken).  It's about people.

Organizational Clarity

Leaders need to personally be clear about their vision and their strategy.

And just as importantly, they need to do something with it.  Employees and the team must know the vision, and the top leader must take responsibility for ensuring the vision is shared.

How?  Constant messaging to employees.  I don't know of too many companies that over communicate. But the greatest ones do.

They create visual work places.

They post the score (how the company is doing in all measurable areas).

They communicate the goals to the employees often.

They communicate the successes, setbacks, and challenges often.

They are accessible and "make the rounds" often to socialize the goals, objectives, initiatives, and how the company is doing.

Question:  Do your team members know the goals and the score?

Vision and Mission Statements: Fluff or Critical?

I've sensed that quite a few managers and leaders think vision and missions statements are "fluffy' nice to haves.  Quite the opposite. They are essential...AFTER you've got your blocking and tackling down pat.


I am always stunned when I read about the courage Lou Gerstner demonstrated at his first press conference after taking over at IBM--when he offered NO vision statement.

In his book Who Says Elephants Can't Dance? Gerstner said to a press conference in July 1993, after his first 100 days, ‘There’s been a  lot of speculation as to when I’m going to deliver a vision of IBM, and what I’d like to say to all of you is that the last thing IBM needs right now is a vision [. . . ] What IBM needs right now is a series of very tough-minded, market driven, highly effective strategies for each of its businesses – strategies that deliver performance in the marketplace and shareholder value.'


Gerstner eventually gave IBM it's vision, but not after getting the boat upright in the water, heading "north" under full sail, and making profits.


So, will a vision help do the above?  Most likely not.  You have got to run and manage a viable business first.


But then you must develop a vision (where you want to go) and mission (why your company exists).  Once created (with a great deal of care and thought), the statements are organizing principles around which all employees will operate.  The statements should be some clear and focused--that everyone from the janitor to the CEO can understand them, and what their individual role is in accomplishing them.


Meaningful, well-crafted vision and mission statements are essential to organizing employees around the goals of the company--and helping decision points along the way.


Create them, communicate them, and use them.

What's The Value of Your Values?

When you establish values for your company--what's the real value?

I've been fortunate enough to have happend upon Jim Collins' methods for establishing values within a company--and have had the chance to do it twice within two different organizations.

In short, Collins suggests that instead of the executive team sitting down and picking out the 4-5 values THEY believe are important--that instead--they study the best employees in the company, identify the values those employees demonstrate, and where those values overlap--make them the company's own.

What you end up with is a set of values that defines the very best people within your organization. You may then use these values to emphasize behaviors, evaluate performance, and also use them to recruit and bring aboard new employees into the company.

You now have a set of values that really mean something. They not only describe your company--but they ARE your company.

And that's where the real "value of the values" comes into play.

When facing decisions, these values serve an imporant purpose. These values become the filter through which your evaluate choices and they help chart your course very cearly and plainly.

These values--that have been developed from a set of the best characteristics displayed by your very best employees--now have real meaning. This, as opposed to the meaning derived from a set of 5 "classic" values that the management team thought were important and had printed on posters around the office.

Not that you shouldn't print and post them--but wouldn't it be better if they resonated with your employees?

Follow Collins' process and you'll wind up with the best set of values possible--which will help guide you in every way you can imagine.