Driving the Message

Assuming that your top management team is meeting weekly or monthly, the next key to driving communication and messaging throughout your company is to meet with your "extended management" team at least quarterly. Here is where you share safety issues, financial performance, and progress against objectives.  This is all part of the "rhythm" required to make a company run at it's best.

Dare Yourself to be Real

Candor.  Jack Welch calls it "the Biggest Dirty Little Secret in Business."

Why is that?  Because often enough, people just don't open up and say what's on their mind--good or bad.  They withold criticism, they want to "make nice" and avoid conflict (as I said two Blogs ago in "Did You Reach Consensus?  Oh-oh").

We have to be determined to use more candor in the way we deal with our people, our teams, our meetings, and our situation.  From Welch's book "Winning:"

1. "....candor gets more people in the conversation, and when you get more people in the conversation, to state the obvious, you get idea rich."  "Instead of everyone shutting down, everyone opens up and learns.  Any organization-or unit or team-that brings more people and their minds in to the conversation has an immediate advantage."

2. "...candor generates speed.  When ideas are in everyone's face, they can be debated rapidly, expanded and enhanced, and acted upon.  That approach-surface, debate, improve, decide-isn't just an advantage, it's a necessity in a global marketplace."

3. "...candor cuts costs." "Just think of how it eliminates meaningless meetings and b.s. reports that confirm what everyone already knows.  Think of how candor replaces fancy PowerPoint slides and mind-numbing presentations (with real conversations)."

You've seen and know when people are using candor.  Dare to do it yourself.  Don't hold back.

In fact, be blunt.  Do it with respect, but better to show tough love than hold back and fail to achieve.

Did You Arrive at a Consensus? Oh-oh

Everyone likes to make nice.  To get along.  To get agreement.

But in this rush, the group may not "flush" out all the issues.

The leader's job is to encourge conflict, debate, and healthy disagreement.  Only when this happens can the leader be sure that she has drug out enough conflict in order to flush out bad alternatives--and gain commitment around the final (best) outcome.

Organizational Clarity

Leaders need to personally be clear about their vision and their strategy.

And just as importantly, they need to do something with it.  Employees and the team must know the vision, and the top leader must take responsibility for ensuring the vision is shared.

How?  Constant messaging to employees.  I don't know of too many companies that over communicate. But the greatest ones do.

They create visual work places.

They post the score (how the company is doing in all measurable areas).

They communicate the goals to the employees often.

They communicate the successes, setbacks, and challenges often.

They are accessible and "make the rounds" often to socialize the goals, objectives, initiatives, and how the company is doing.

Question:  Do your team members know the goals and the score?

Clear Leadership

It hits you like a 2 x 4 on a freezing day. That strong, clear, and compelling leadership that's missing so often. But when it's present, it is awesome. 

You see it this way.

The leader that cares for the people, and is genuinely interested in them.  Who starts with assembling the greatest team comprised of the greatest people doing the greatest things.

The leader that articulates a clear vision--so clear and compelling in fact that everyone from the senior team to the team who sweeps the floors knows exactly what is important, which direction is North, and where you are headed. 

The leader who develops her people with training and coaching.

The leader who meets with his team one-on-one to provide feedback and coaching--and support the achievemkent of individual and organizational goals.

The leader that meets with all the employees frequently--to reinforce those messages you found so inspiring and compelling the first time you heard them.

And the leader who, of course--delivers the results, because she helped her team be successful, who in turn--helped her be successful.


This is the leader who "suits up, and shows up."  Every day.  In every way.

Vision and Mission Statements: Fluff or Critical?

I've sensed that quite a few managers and leaders think vision and missions statements are "fluffy' nice to haves.  Quite the opposite. They are essential...AFTER you've got your blocking and tackling down pat.


I am always stunned when I read about the courage Lou Gerstner demonstrated at his first press conference after taking over at IBM--when he offered NO vision statement.

In his book Who Says Elephants Can't Dance? Gerstner said to a press conference in July 1993, after his first 100 days, ‘There’s been a  lot of speculation as to when I’m going to deliver a vision of IBM, and what I’d like to say to all of you is that the last thing IBM needs right now is a vision [. . . ] What IBM needs right now is a series of very tough-minded, market driven, highly effective strategies for each of its businesses – strategies that deliver performance in the marketplace and shareholder value.'


Gerstner eventually gave IBM it's vision, but not after getting the boat upright in the water, heading "north" under full sail, and making profits.


So, will a vision help do the above?  Most likely not.  You have got to run and manage a viable business first.


But then you must develop a vision (where you want to go) and mission (why your company exists).  Once created (with a great deal of care and thought), the statements are organizing principles around which all employees will operate.  The statements should be some clear and focused--that everyone from the janitor to the CEO can understand them, and what their individual role is in accomplishing them.


Meaningful, well-crafted vision and mission statements are essential to organizing employees around the goals of the company--and helping decision points along the way.


Create them, communicate them, and use them.