Give...What You Expect (or Need)

I call it the mirror effect.  It's the principal that states:

1. What you aren't getting and want...is what you need to give.

2. And what you get and don't want...is likely what you're giving.

3. And what you want most over anything else...is exactly what you need to give.

This has implications for personal relationships.  And the same principal of "the mirror effect" is just as applicable to business relationships.

1. If you're not getting loyalty and commitment from customers...your company probably isn't bathing your customers in the same.

2. And if you get employees who are putting in 70%--it is likely because you're not giving 100% of your best to them--personally, professionally, and treating them as your most valuable resource.

3.  And if you don't receive the absolute best products and prices (treatment) from your suppliers....it's probably because you make extreme demands and don't pay on time (again--the word is treatment).

There's a simpler way to act.  Follow the Golden Rule.

Vision and Mission Statements: Fluff or Critical?

I've sensed that quite a few managers and leaders think vision and missions statements are "fluffy' nice to haves.  Quite the opposite. They are essential...AFTER you've got your blocking and tackling down pat.


I am always stunned when I read about the courage Lou Gerstner demonstrated at his first press conference after taking over at IBM--when he offered NO vision statement.

In his book Who Says Elephants Can't Dance? Gerstner said to a press conference in July 1993, after his first 100 days, ‘There’s been a  lot of speculation as to when I’m going to deliver a vision of IBM, and what I’d like to say to all of you is that the last thing IBM needs right now is a vision [. . . ] What IBM needs right now is a series of very tough-minded, market driven, highly effective strategies for each of its businesses – strategies that deliver performance in the marketplace and shareholder value.'


Gerstner eventually gave IBM it's vision, but not after getting the boat upright in the water, heading "north" under full sail, and making profits.


So, will a vision help do the above?  Most likely not.  You have got to run and manage a viable business first.


But then you must develop a vision (where you want to go) and mission (why your company exists).  Once created (with a great deal of care and thought), the statements are organizing principles around which all employees will operate.  The statements should be some clear and focused--that everyone from the janitor to the CEO can understand them, and what their individual role is in accomplishing them.


Meaningful, well-crafted vision and mission statements are essential to organizing employees around the goals of the company--and helping decision points along the way.


Create them, communicate them, and use them.

There Needs to be a "C" in "Selling"

Slowing down the sales process so that the professional sales person can collect enough of the right information is critical.  The sales person must start by using their ears and mouth in the exact proportion that God designed--listening twice as much as we talk.  Far too often we are so tempted to "explode" on our customers with all of the product knowledge we have--and we launch into a boring monologue that the customer wishes would end.

Why not instead control the selling situation by asking key questions about the customer's needs?  Be sure you've done your advance research first, but ask:

1.  What are the type of business segments in which you operate?
2.  What do you find most challenging in this?
3.  When you are evaluating suppliers and partners, what types of things have you found difficult to find in most of them?
4.  Would ________ be of value to you?
5. We've found that  __________ has been helpful for other customers. Would this be of value to you?

Those are just 5 of the many questions you should be asking--before you get down to selling.  In fact, the answers you get from the customer will tell you exactly how to sell them.

The "C" in selling is "consultative," and if you're not practicing it, your competitor is.