When Did We Stop Selling?

When did we stop making price the only issue?

When did we stop listing out the ways our product or service saves time?

When did we stop listing out the ways our product or service saves money?

When did we stop researching our customer's needs to the point that we know their needs better than they do?

When did we stop researching our competitors to reveal their weaknesses and our strengths?

When did we stop "presenting our proposal" as opposed to "quoting our price?"

When did we stop taking time to package our proposal?

When did we stop making a point of leveraging our relationship and our customer's trust in us to help them understand the full value we provide?

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What are you going to do about this?