Driving the Message

Assuming that your top management team is meeting weekly or monthly, the next key to driving communication and messaging throughout your company is to meet with your "extended management" team at least quarterly. Here is where you share safety issues, financial performance, and progress against objectives.  This is all part of the "rhythm" required to make a company run at it's best.

Right People, Opportunity, and Compensation

"If you pick the right people and give them the opportunity to spread their wings—and put compensation as a carrier behind it—you almost don't have to manage them."               --Jack Welch--


I'd add that this means giving your people the tools and target, getting out of their way, and clearly showing the rewards for winning.

Who Are You?

Are you the person you want your people to be?

And if you aren't, how can you expect them to be?

All great leadership begins with modeling.  Setting the example.  Being the person you want your own people to be.

As a matter of fact, the laws of nature prevent anything other than this from being true.

1. The law of the mirror states that what you give--you get back. And what you see--is what you are.
2. Who you are has a great deal to do with who you attract into your life, business, and relationships.
3. Like attracts like.  Great people attract great people.  Positive people attract positive people.

Positive begets positive. 

Dare Yourself to be Real

Candor.  Jack Welch calls it "the Biggest Dirty Little Secret in Business."

Why is that?  Because often enough, people just don't open up and say what's on their mind--good or bad.  They withold criticism, they want to "make nice" and avoid conflict (as I said two Blogs ago in "Did You Reach Consensus?  Oh-oh").

We have to be determined to use more candor in the way we deal with our people, our teams, our meetings, and our situation.  From Welch's book "Winning:"

1. "....candor gets more people in the conversation, and when you get more people in the conversation, to state the obvious, you get idea rich."  "Instead of everyone shutting down, everyone opens up and learns.  Any organization-or unit or team-that brings more people and their minds in to the conversation has an immediate advantage."

2. "...candor generates speed.  When ideas are in everyone's face, they can be debated rapidly, expanded and enhanced, and acted upon.  That approach-surface, debate, improve, decide-isn't just an advantage, it's a necessity in a global marketplace."

3. "...candor cuts costs." "Just think of how it eliminates meaningless meetings and b.s. reports that confirm what everyone already knows.  Think of how candor replaces fancy PowerPoint slides and mind-numbing presentations (with real conversations)."

You've seen and know when people are using candor.  Dare to do it yourself.  Don't hold back.

In fact, be blunt.  Do it with respect, but better to show tough love than hold back and fail to achieve.

Did You Arrive at a Consensus? Oh-oh

Everyone likes to make nice.  To get along.  To get agreement.

But in this rush, the group may not "flush" out all the issues.

The leader's job is to encourge conflict, debate, and healthy disagreement.  Only when this happens can the leader be sure that she has drug out enough conflict in order to flush out bad alternatives--and gain commitment around the final (best) outcome.

5 Qualities of a Team

By far, the most important of the four components of Strategy, Team, Execution, and Results--is the TEAM.  Specifically, no group, organization, or team can function at its highest level possible until five qualities are present.  In Patrick Lencioni's best selling book, The Five Dysfunctions of a Team, he shows what happens when these qualities are non-existent--and how to achieve lasting change.

Qualities of the Best Teams:

• They trust each other.  If hidden agendas exist or the slightest mis-trust between any of the group members, teamwork will be stifled.
  
• They engage in unfiltered conflict.  Ideas and debated--sometimes very passionately.  Everyone has to know that its acceptable to push on one another and flush out any bad ideas which will let the best rise to the top.
  
• They commit to plans and actions.  Once a direction is set, ALL members commit.  They are aligned, they move quickly, and they are clear about their direction and priorities.
  
• They hold each other accountable.  Poor performers feel pressure to improve.  Respect increases when all team members are held to the same high standards.
  
• They focus on collective results.  Individual agendas are replaced by an intense desire and commitment to the team's accomplishments.  Attaining the goal is job #1.

CHALLENGE.   If you want to take one step to achieve absolute improvement in the way your team works together, buy a copy of The Five Dysfunctions of a Team for each member of your team and take them through it and it's exercises.  You'll experience some amazing breakthroughs....and break-withs.

Select Your Crew, Get Rid of Mutineers, and Harness Everyone's Strengths

It is so tempting.

You arrive as a new supervisor or manager in a department or division.  And the first thing you want to do is to "change things" and make your mark and make a difference.

You learn the business, you go see some customers, you design some new programs and "ways of doing things," and within 30-90 days, you LAUNCH your new plan.

And in 90 more days, you haven't reached your goals and the results are not that much different.

Why?  Because you started with tactics, programs, and measures.  You didn't start with the people.

Jim Collins said it better than anyone in Good to Great.  First, you:

1. Get the right people on the bus
2. Get the wrong people off the bus
3. And get the right people in the right seats

But assessing, working with, and adding or eliminating people take up valuable time, right?  Yup, sure does.  "I'll figure out the people part later, but for now--I've got to change somethings and satisfy my boss!"

In extreme cases, you have to step aboard and make immediate changes.  Like the ship's First Mate who takes over for a Captain wounded in battle.  If he doesn't put out the fires, plug the leaks, and grab the wheel with both hands--the entire ship and crew are in trouble.

But unless your ship is on fire and leaking water, you need to first CAREFULLY select your crew, and in particular--the leaders of that crew.  You need to remove the mutineers and leave them on shore.  And then you need to see to it that everyone on the ship is doing the job they were born to do--which might not necessarily be the job they're in now.

When the crew is right, only then can you chart your course, raise the sail, and head North with the confidence that you are all a team committed to one thing: the destination.

Organizational Clarity

Leaders need to personally be clear about their vision and their strategy.

And just as importantly, they need to do something with it.  Employees and the team must know the vision, and the top leader must take responsibility for ensuring the vision is shared.

How?  Constant messaging to employees.  I don't know of too many companies that over communicate. But the greatest ones do.

They create visual work places.

They post the score (how the company is doing in all measurable areas).

They communicate the goals to the employees often.

They communicate the successes, setbacks, and challenges often.

They are accessible and "make the rounds" often to socialize the goals, objectives, initiatives, and how the company is doing.

Question:  Do your team members know the goals and the score?

To Be Like a Rockefeller

In the late 90's, I was presented with a book from my friend David Parfitt in Atlanta titled Mastering The Rockefeller Habits by Verne Harnish.  That book forever changed and improved the way I've set goals, created and communicated plans, and organized and worked with teams.

I'll share just three principles from the many that Harnish discovered were put to use by John D. Rockefeller  during the latter half of the oil industry era--when his disciplined approach to business created unprecedented success.

1. Create a One Page Operating Plan.  A one-page plan is simple enough that it will get referred to and used often, as opposed to most plans in 3-ring binders that become shelf decorations.

2. Keep Everyone on the Same Page.  How do you do this?  You create simple, compelling goals and make them visible-- and then support with #3 below.

3.  Create Meeting Rhythm.  Establish a series of regular meetings with your team and extended team to communicate priorities, get reports against objectives, and use the One-Page Plan as a measure of your progress.  Everyone ought to know what's expected and what's coming each time you meet.  This keeps the meetings short, pointed, and impactful.

If you'd like to learn more about The Rockefeller Habits, go to Gazelle's website, created by Verne Harnish, where you can download the forms and worksheets to help get you on your way.

On Purpose

Mission and values….yes.  But purpose?  What is a company's "purpose statement?"

Verne Harnish (author of Mastering the Rockefeller Habits) puts it this way.  "Values are the rules of the organization.  Purpose is the heart."

Questions to get at your purpose:

"Why are we doing what we are doing?"

"What is the reason we are in the business we are in?"

"What is our Passion for the business we're in?"

"What's our Higher Reason for being in this specific business?"


When you've developed your purpose statement, it breathes life into why you're here. And whether you're a company of 10,000 or a company of 1, it is always better to be "on purpose."

Vision and Mission Statements: Fluff or Critical?

I've sensed that quite a few managers and leaders think vision and missions statements are "fluffy' nice to haves.  Quite the opposite. They are essential...AFTER you've got your blocking and tackling down pat.


I am always stunned when I read about the courage Lou Gerstner demonstrated at his first press conference after taking over at IBM--when he offered NO vision statement.

In his book Who Says Elephants Can't Dance? Gerstner said to a press conference in July 1993, after his first 100 days, ‘There’s been a  lot of speculation as to when I’m going to deliver a vision of IBM, and what I’d like to say to all of you is that the last thing IBM needs right now is a vision [. . . ] What IBM needs right now is a series of very tough-minded, market driven, highly effective strategies for each of its businesses – strategies that deliver performance in the marketplace and shareholder value.'


Gerstner eventually gave IBM it's vision, but not after getting the boat upright in the water, heading "north" under full sail, and making profits.


So, will a vision help do the above?  Most likely not.  You have got to run and manage a viable business first.


But then you must develop a vision (where you want to go) and mission (why your company exists).  Once created (with a great deal of care and thought), the statements are organizing principles around which all employees will operate.  The statements should be some clear and focused--that everyone from the janitor to the CEO can understand them, and what their individual role is in accomplishing them.


Meaningful, well-crafted vision and mission statements are essential to organizing employees around the goals of the company--and helping decision points along the way.


Create them, communicate them, and use them.

What's The Value of Your Values?

When you establish values for your company--what's the real value?

I've been fortunate enough to have happend upon Jim Collins' methods for establishing values within a company--and have had the chance to do it twice within two different organizations.

In short, Collins suggests that instead of the executive team sitting down and picking out the 4-5 values THEY believe are important--that instead--they study the best employees in the company, identify the values those employees demonstrate, and where those values overlap--make them the company's own.

What you end up with is a set of values that defines the very best people within your organization. You may then use these values to emphasize behaviors, evaluate performance, and also use them to recruit and bring aboard new employees into the company.

You now have a set of values that really mean something. They not only describe your company--but they ARE your company.

And that's where the real "value of the values" comes into play.

When facing decisions, these values serve an imporant purpose. These values become the filter through which your evaluate choices and they help chart your course very cearly and plainly.

These values--that have been developed from a set of the best characteristics displayed by your very best employees--now have real meaning. This, as opposed to the meaning derived from a set of 5 "classic" values that the management team thought were important and had printed on posters around the office.

Not that you shouldn't print and post them--but wouldn't it be better if they resonated with your employees?

Follow Collins' process and you'll wind up with the best set of values possible--which will help guide you in every way you can imagine.