Driving the Message

Assuming that your top management team is meeting weekly or monthly, the next key to driving communication and messaging throughout your company is to meet with your "extended management" team at least quarterly. Here is where you share safety issues, financial performance, and progress against objectives.  This is all part of the "rhythm" required to make a company run at it's best.

On Purpose

Mission and values….yes.  But purpose?  What is a company's "purpose statement?"

Verne Harnish (author of Mastering the Rockefeller Habits) puts it this way.  "Values are the rules of the organization.  Purpose is the heart."

Questions to get at your purpose:

"Why are we doing what we are doing?"

"What is the reason we are in the business we are in?"

"What is our Passion for the business we're in?"

"What's our Higher Reason for being in this specific business?"


When you've developed your purpose statement, it breathes life into why you're here. And whether you're a company of 10,000 or a company of 1, it is always better to be "on purpose."