To Be Like a Rockefeller

In the late 90's, I was presented with a book from my friend David Parfitt in Atlanta titled Mastering The Rockefeller Habits by Verne Harnish.  That book forever changed and improved the way I've set goals, created and communicated plans, and organized and worked with teams.

I'll share just three principles from the many that Harnish discovered were put to use by John D. Rockefeller  during the latter half of the oil industry era--when his disciplined approach to business created unprecedented success.

1. Create a One Page Operating Plan.  A one-page plan is simple enough that it will get referred to and used often, as opposed to most plans in 3-ring binders that become shelf decorations.

2. Keep Everyone on the Same Page.  How do you do this?  You create simple, compelling goals and make them visible-- and then support with #3 below.

3.  Create Meeting Rhythm.  Establish a series of regular meetings with your team and extended team to communicate priorities, get reports against objectives, and use the One-Page Plan as a measure of your progress.  Everyone ought to know what's expected and what's coming each time you meet.  This keeps the meetings short, pointed, and impactful.

If you'd like to learn more about The Rockefeller Habits, go to Gazelle's website, created by Verne Harnish, where you can download the forms and worksheets to help get you on your way.

On Purpose

Mission and values….yes.  But purpose?  What is a company's "purpose statement?"

Verne Harnish (author of Mastering the Rockefeller Habits) puts it this way.  "Values are the rules of the organization.  Purpose is the heart."

Questions to get at your purpose:

"Why are we doing what we are doing?"

"What is the reason we are in the business we are in?"

"What is our Passion for the business we're in?"

"What's our Higher Reason for being in this specific business?"


When you've developed your purpose statement, it breathes life into why you're here. And whether you're a company of 10,000 or a company of 1, it is always better to be "on purpose."

What Gets Measured Gets Attention....

....and what gets attention gets results.  There's truth in this concept that "what gets measured gets attention--and what gets attention gets results."

It is difficult to deny that the goal of every organization must include “results.”  To go through the actions of business, transactions, product development, program initiatives, and tactical execution WITHOUT the attainment of results is in itself disappointing, but is totally unacceptable if the “results” were never the focus, not measured, not spoken about, unclear, and were not at the heart of the leader and his or her team’s focus and conversations.

How do you do this?  One way to start is to ask yourself “how visual is my workplace?”  If for instance, safety, on-time shipments, customer satisfaction, or profit margins are important--how do you keep track of those?  Better yet--how does your team and how do your employees keep track of those?

A visual workplace is one where the company metrics aren't a secret, where they're not shared only among the management team.

A visual workplace is one where the "vital signs" are posted, they are shared, and they are used in daily decision-making.  A visual workplace uses "dashboards" or charts or bulletin boards to post the progress against the stated goals and objectives.

And while you're considering sharing vital information--why not post your entire strategic plan?  Whether you post it for all employees or in your office for you and your team to review frequently--Verne Harnish has created some outstanding tools for business planning.  Review and download his templates and planning forms at http://www.gazelles.com/.

One of the Gazelle's primary principles is to create measurements and themes and post them for all to see--and to track the progress throughout the year.

Three keys to creating a visual workspace are:

1. Select a small number of metrics to measure that reveal the progress of the company and departments towards the top objectives.

2. Use dashboards and easy-to-read graphs or charts to convey the "green light/red light" status toward the goals.

3.  Keep them updated.

And finally, engage your team and employees in conversations regularly around the progress you're making.  Bring attention to the measurements--and you'll bring attention to the results.