Innovative? Risk averse? Customer centric? Entrepreneurial?
There's a culture within your company. Your people reflect it--and the leader at the top sets it. Are you WHO you want your customers to experience? Why or why not?
If the answer to your question isn't what you think is right--ask your customers. They'll tell you. But deep inside--you really know, don't you?
Most great companies are really clear about this--and at the end of the day--their customers are (1) at the top of the org charts, (2) in the center of everyone's efforts and focus, and (3) why the company exists.
Are you there? Is your customer?
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